If you represent a non-profit organization that has been approached by a Bridge Marketing station, we are here to help you reach your goals.

Whether it is fund raising, a call for volunteers, or awareness in the community, we want to talk with you to find out how we can help.

Every non-profit today is challenged financially.  The fund raisers of the past have become friend raisers.  There is a surge of new non-profits everyday while companies have reduced their contributions.

Bridge Marketing, in partnership with the television station in your market, can help you reach your goals.  We will give you direction and come up with a plan to reach your goals by developing third party funding for a television campaign.

Television stations are no longer required to air Public Service Announcements (PSA’s) at no charge.  If a station airs PSA’s at no charge then they are aired overnight.  This is called “spray and pray” marketing and is not effective.  News departments are too busy to give recognition during newscasts, so the Public Relation efforts that paid off in the past, are no longer effective.

Bridge Marketing applies the same principles of advertising to promoting non-profit groups.  The key is to obtain funding from a company that wants to have an image in the community and an association with your organization.  With these funds, quality programming can be purchased to reach your target audience and achieve your goals.